Which Blonde Are You?

Ahh, yes.  The summer flankers have arrived and models with long blonde hair grace the advertisements of all three fragrances now out in your nearest department store.

First:  the ever so seductive DKNY Be Delicious flanker - Golden Delicious.

The fragrance opens with a light floral scent of rose and lily, but underneath the innocent top notes lurk deep woody tones mixed with layers of musk.  The bottom notes give a sensual dimension to the fragrance that keeps it from being a simple, straight floral.

The bottom notes make this a heavier fragrance that would be good for wearing in Fall, at night or (as the poster suggests) when being seductive.

Second: the wistfully sweet and innocent Marc Jacobs Lola flanker - Oh, Lola!

The top is light, sweet and citrus-y with elements of green notes, which lift the fragrance.  It dries into a gentle and inoffensive white floral with small traces of musk.

This is a safe fragrance choice that is perfect for daytime wear.

Third:  the classy, 'au naturel' Pure DKNY flanker - Pure DKNY Verbena.

Top note is verbena, no doubt about that, but the citrus note is quickly balanced out with a Ponds cold cream-esque note of musk and rose.

It is an instantly fresh and comforting fragrance (but maybe that's because the dry down reminds me of my grandmother!)


This is a good all-round scent for anytime wear.

So, what will you choose?  The seductive Golden Delicious, the sweet, innocent Oh, Lola! or the classy, au naturel Pure DKNY Verbena?

As for me, (sorry flankers!) I've got my eye on the new Fall fragrance from Tom Ford - Violet Blonde launching this September.  Stay tuned ...

A ripe, sweet & juicy idea

This summer there's been a fruit invading store shelves and enticing shoppers.  It is the Pluot and it’s your product’s latest concept -

Personal Care?

Photo credit: Idea Go
http://www.freedigitalphotos.net/images/view_photog.php?photogid=809

Indulge your skin with the luscious fragrance of Passionflower & Pluot.  This light floral and sweet, sophisticated scent will leave you feeling pampered all day long.

Laundry Care?

Spoil your senses with the luxurious scent of honeyed pluot and sweet white floral in the new Raspberry Jewel & Jasmine liquid detergent.

Air Care?

Breathe life into your home with the refreshing summer scent of Sun-kissed Pluot & Sweet Summer Berries.

Hold on!  I can hear you asking, “but what is it?!”

Pronounced “ploo-ot”, this fruit is a hybrid of the plum and the apricot.  It has a smooth and often dark skin, and its flavor is sweet and intense, but delicious.  It could almost be mistaken for a perfectly juicy plum.

In the past two months pluots have been sighted and tasted at a San Franciscan farmer’s market, a fine foods grocery store and a Sam’s Club.  Excitingly this means consumers with many (and varied) backgrounds have been introduced to this fruit and thus would recognized it if used as a scent cue on a high end and/or mass market consumer product.

So, what are you waiting for?!  Get out there while the pluots are ripe and entice your customers with this exciting scent concept!