Tuesday, November 1, 2011

Menthol me up! New Lubriderm Soothing Relief - Cooling Daily Lotion

Lubriderm launched a new variant in October - Soothing Relief.  It caught my attention because (and I quote from the packing itself) "Soothing Relief Daily Lotion with cooling menthol is formulated to help relieve itchy, dry skin".

Menthol, you say?  I knew menthol was a good decongestant, that it's used in some cigarettes, cough medicines, mouth washes and toothpastes, that it relieves minor aches and pains (think IcyHot), but I had never come across menthol in a lotion before.  So I did a little research.

It turns out that Lubriderm's competitors, Aveeno and Eucerin, both have a menthol itch/skin relief lotion in their product ranges.  It also turns out that the reason why these brands have a menthol variant is because menthol has itch relieving/preventing properties, i.e. it's an antipruritic - something I never knew!  No wonder these brands are adding it to their skin relief ranges!

Now being satisfied with my menthol knowledge, I believe it's time to get down to business.  How menthol-y is this menthol variant?

The initial scent out of the bottle is a very quiet, almost non-existent, menthol scent that barely covers the plastic-y base smell of the lotion.  In use, though, watch out!  The menthol comes alive and tingles the skin and the nose pleasantly with its simple, cough-drop-esque scent.

So, did I smell like I had lathered myself in Vicks VapoRub?  About five minutes after I put the lotion on my arms and legs, I asked a passerby to smell me.  Admittedly, they did look at me like I was crazy, but when they realized I was serious, they took a breath and answered 'no'.  When I asked if I smelled of menthol they also said 'no'.

Fantastic - I can confirm that if you use this lotion you will not smell like a walking medicine cabinet!  Thus, I would categorize this as a fragrance success - you get the cooling menthol benefits without the overwhelming menthol stench! 

1 comment:

  1. I wonder if Jergens Soothing Aloe Vera lotion (launched Nov 2011) is trying to compete with all the menthol variants that have recently launched... ?


Let me know what you think - leave a comment before you go!